The Creative Process: the design and development of interactive audio tours
The goal of the creative process is to ensure that the themes and stories of your site are defined, developed and told to your visitors in an audio tour which is so engaging and compelling that it generates powerful word of mouth recommendations to family and friends, thus building future attendance and revenue.
Content creation takes a central place in our activities in addition to the expertise we have developed in the manufacturing of equipment whose sole purpose is aimed at enriching communication.
Our repertoire consists of creation, enhancement and production of customized audio messages custom created for each audio tour. There are many different approaches to a common goal, but no matter what type of site, the objective is to please visitors who wish to have an experience which is both educational and enjoyable.
It is essential that your selected tour provider can exchange information in a constructive way with your management team. We will dedicate a specific production team that has the sensibility and experience to establish this critical link. This team will be driven by a Producer whose mission will be to coordinate the creation effort.
The audio messages can be encoded (from WAV or other formats to MP3 or other formats) by ORPHEO or directly by the client using our free Orpheo Manager software. The audio tracks can be organized by language and multiple tours can be downloaded to the audio devices using Orpheo Manager.
- Professional Actors
As with our translators, the selected actors work only in their native language. They are professional actors (radio, theater, movie, television), which guarantees their aptitude to interpret a text, and deliver it in a professional and lively way while respecting the specific guidelines of each project.
It is also possible to record messages from managers or staff from the site or local personalities either in the studio or on location.
- Music & Sound Effects
We have a large collection of music in stock, which has no copyright limitations. We also have our own sound effects and our studio can also compose brand new sound effects and music by taking inspiration from an an existing piece. It is also possible for us to record sounds specific to a site to use in the audio production.
- Sound Studio
Our sound studios in the Orpheo Network are all in the museum and cultural heritage industry. They have a lot of experience in audio guide recording so they know exactly what they have to do in order to achieve the desired sound the site is looking for. They are not only working on audio tour content but also on movies, documentaries, etc. This gives them broader experience and exposure from which they can draw inspiration. During the recording, our Producer will supervise the recording and can also provide creative direction.
We also work with partners in our Orpheo Network. Many of them are in the industry of audio production for museums and cultural sites as well. As they are, in a sense, distributors of our audio guide equipment we are able to provide each other with lower pricing.
Since we work with the network, the services are rendered on a project basis thus lowering our overhead and enabling us to keep our costs to the client low.
In addition, the fact that they are all specialists in the audio guide industry means that they spend less time achieving the desired effect because of their experience.
The translators selected by Orpheo-USA work only in their native language and are able to provide references to their culture, in collaboration with the writer. We work most often with fellow members in the Orpheo Network. 
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